Recruitment & Training
Core Subjects | Specialisation Subjects |
Introduction to Business & Business Enterprise | Marketing Management |
Organisational Behaviour | Marketing Research |
Introduction to Marketing | Production & Operation Management |
Management & Marketing Information | Co-ordination & Managing Supply Chain |
Effective Communication | Selling Techniques |
Consumer Behavior | New Product Development |
Negotiation Skills | Customer Relationship Management |
Introduction to Information Technology | Brand Management |
Interpersonal & Team Process | Creative Strategy In Marketing |
Business Law | Sales & Distribution Management |
Total Training Programme: One year comprehensive programme
Total no. of teaching hours: 350 Hours
Training schedule: Saturday (Evening) , Sunday (Morning)
Salient Features:
- Selection through a rigorous elimination process.
- Working with the partnering organization to identify the right candidate.
- Extensive Induction Training to the selected candidates before they join the organization
- Joint Monitoring of the candidate’s performance in the Job and Academics by College and the Organization
- Collaborative Mentoring by the College and the Organization to improve the candidates’ performance
- Developing Integrity through intensive training
The induction programme aims to develop the following professional skills in the candidates:
- Sales planning
- Communication skills
- Developing & managing skills
- Selling techniques
- Customer relationship management
- Advance negotiation skills
Standard Modules From PGDBM Curriculum
Course Structure
Introduction to Business Enterprise | Total Quality Management |
Organization Behavior | Negotiation Skills |
Management Accounting | Information Technology & Systems |
Quantitative Analysis | Business Statistics |
Introduction to Marketing | Interpersonal & Team Process |
Introduction to Information Technology | Business Law – 1 |
Marketing Management | Managerial Decision Making |
Consumer Behavior | Brand Management |
Sales & Distribution Management | New Product Development |
Advertising & Sales Promotion Management | CRM |
Management & Marketing Information Systems | Business Law – 2 |
Business Planning & Forecasting | e-CRM |
Effective Communications | Strategic Marketing |
Micro Economic Environment Analysis | Creative Strategy in Marketing |
Macro Economic Environment Analysis | International Marketing |
Marketing Research | Strategic Case Study |
Production/Operations Management | International Financial Accounting |
Coordinating & Managing Supply Chains | Financial reporting |
Selling Techniques | Indian Taxation |
Financial strategy | Governance & Corporate Control |
Mergers, Acquisitions, & Corporate | Performance Management |
Restructuring | Business Finance |
Private equity Financing- Venture Capital | Investment & Portfolio Management |
International Corporate Fina | |
Future, Options & Risk Management |