Recruitment & Training

Recruitment & Selection
Core SubjectsSpecialisation Subjects
Introduction to Business & Business EnterpriseMarketing Management
Organisational BehaviourMarketing Research
Introduction to MarketingProduction & Operation Management
Management & Marketing InformationCo-ordination & Managing Supply Chain
Effective CommunicationSelling Techniques
Consumer BehaviorNew Product Development
Negotiation SkillsCustomer Relationship Management
Introduction to Information TechnologyBrand Management
Interpersonal & Team ProcessCreative Strategy In Marketing
Business LawSales & Distribution Management

Total Training Programme: One year comprehensive programme
Total no. of teaching hours: 350 Hours
Training schedule: Saturday (Evening) , Sunday (Morning)
Salient Features:

  • Selection through a rigorous elimination process.
  • Working with the partnering organization to identify the right candidate.
  • Extensive Induction Training to the selected candidates before they join the organization
  • Joint Monitoring of the candidate’s performance in the Job and Academics by College and the Organization
  • Collaborative Mentoring by the College and the Organization to improve the candidates’ performance
  • Developing Integrity through intensive training

The induction programme aims to develop the following professional skills in the candidates:

  • Sales planning
  • Communication skills
  • Developing & managing skills
  • Selling techniques
  • Customer relationship management
  • Advance negotiation skills

Standard Modules From PGDBM Curriculum

Course Structure

Introduction to Business EnterpriseTotal Quality Management
Organization BehaviorNegotiation Skills
Management AccountingInformation Technology & Systems
Quantitative AnalysisBusiness Statistics
Introduction to MarketingInterpersonal & Team Process
Introduction to Information TechnologyBusiness Law – 1
Marketing ManagementManagerial Decision Making
Consumer BehaviorBrand Management
Sales & Distribution ManagementNew Product Development
Advertising & Sales Promotion ManagementCRM
Management & Marketing Information SystemsBusiness Law – 2
Business Planning & Forecastinge-CRM
Effective CommunicationsStrategic Marketing
Micro Economic Environment AnalysisCreative Strategy in Marketing
Macro Economic Environment AnalysisInternational Marketing
Marketing ResearchStrategic Case Study
Production/Operations ManagementInternational Financial Accounting
Coordinating & Managing Supply ChainsFinancial reporting
Selling TechniquesIndian Taxation
Financial strategyGovernance & Corporate Control
Mergers, Acquisitions, & CorporatePerformance Management
RestructuringBusiness Finance
Private equity Financing- Venture CapitalInvestment & Portfolio Management
 International Corporate Fina
 Future, Options & Risk Management
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