Recruitment & Training
| Core Subjects | Specialisation Subjects |
| Introduction to Business & Business Enterprise | Marketing Management |
| Organisational Behaviour | Marketing Research |
| Introduction to Marketing | Production & Operation Management |
| Management & Marketing Information | Co-ordination & Managing Supply Chain |
| Effective Communication | Selling Techniques |
| Consumer Behavior | New Product Development |
| Negotiation Skills | Customer Relationship Management |
| Introduction to Information Technology | Brand Management |
| Interpersonal & Team Process | Creative Strategy In Marketing |
| Business Law | Sales & Distribution Management |
Total Training Programme: One year comprehensive programme
Total no. of teaching hours: 350 Hours
Training schedule: Saturday (Evening) , Sunday (Morning)
Salient Features:
- Selection through a rigorous elimination process.
- Working with the partnering organization to identify the right candidate.
- Extensive Induction Training to the selected candidates before they join the organization
- Joint Monitoring of the candidate’s performance in the Job and Academics by College and the Organization
- Collaborative Mentoring by the College and the Organization to improve the candidates’ performance
- Developing Integrity through intensive training
The induction programme aims to develop the following professional skills in the candidates:
- Sales planning
- Communication skills
- Developing & managing skills
- Selling techniques
- Customer relationship management
- Advance negotiation skills
Standard Modules From PGDBM Curriculum
Course Structure
| Introduction to Business Enterprise | Total Quality Management |
| Organization Behavior | Negotiation Skills |
| Management Accounting | Information Technology & Systems |
| Quantitative Analysis | Business Statistics |
| Introduction to Marketing | Interpersonal & Team Process |
| Introduction to Information Technology | Business Law – 1 |
| Marketing Management | Managerial Decision Making |
| Consumer Behavior | Brand Management |
| Sales & Distribution Management | New Product Development |
| Advertising & Sales Promotion Management | CRM |
| Management & Marketing Information Systems | Business Law – 2 |
| Business Planning & Forecasting | e-CRM |
| Effective Communications | Strategic Marketing |
| Micro Economic Environment Analysis | Creative Strategy in Marketing |
| Macro Economic Environment Analysis | International Marketing |
| Marketing Research | Strategic Case Study |
| Production/Operations Management | International Financial Accounting |
| Coordinating & Managing Supply Chains | Financial reporting |
| Selling Techniques | Indian Taxation |
| Financial strategy | Governance & Corporate Control |
| Mergers, Acquisitions, & Corporate | Performance Management |
| Restructuring | Business Finance |
| Private equity Financing- Venture Capital | Investment & Portfolio Management |
| International Corporate Fina | |
| Future, Options & Risk Management |
