Post Graduate Programme in Visual Communication

Advertising & Graphic Design

The Post Graduate Programme in Visual Communication is a multi-disciplinary course with a strong emphasis on Advertising, Visualization and Design Techniques. It attracts art graduates and mid-career professionals from different design disciplines.

The students are encouraged to develop an understanding of the Visual Media. The programme offers a comprehensive and structured approach to design.

The curriculum includes practical and theoretical modules which include research, communication and theories of design. Students choose subject-specific projects in which their creative work is supported by detailed research. They are required to submit a written dissertation or else make a presentation of their project.

Course Aims

This innovative, project led course provides students with the opportunity to develop ideas into a professional project with critical reflection.

The objective of the programme is to foster a reflective approach to the design process, which leads to a multi-disciplinary career.

The curriculum prepares students in the processes used to transmit ideas and concepts through visualization. Students learn content development, advertising strategies and learn to create effective communication. Our tutors provide students with personalized guidance to help nurture their skills and a proactive approach to learning.

Special Features

  • Comprehensive curriculum
  • Combines theory with personal creativity
  • Multiple career openings
  • Traineeship in the last semester

Career Opportunities

Students can choose from career options such as advertising, graphic designing, web designing, copy writing, corporate image planning, interactive multimedia, scripting, TV ad films, exhibition design, visual branding and window display in addition to a variety of options in art direction and design consultancy.

Students make choose projects that either have a direct link to their employment or professional opportunities or those which develop their personal skills base.

Year 1

Semester – 1Semester – 2
Visual Principles and Systems
Representational Techniques I
Photo Communication
Product Planning & Marketing I
Computer Application in Design
Art Design and Society
Idea Generation
Advertising campaign
Visual Identity
Advanced Type Design
Representational Techniques II (Animation Techniques)
Multimedia & Web Authoring
Product Planning & Marketing II
Photo Communication
Idea Generation
Copy Writing for Advertising
Semantics and Communications Theory
Computer Application in Design
Applied Ergonomics
Project (Brand Identity)

Year 2

Semester – 3Semester – 4
Idea Generation
Art Direction for Campaign
Copywriting TVC
Designing Graphic Animation techniques and web
Photo Communication
Indian Thoughts & Traditions
Animation Techniques (3D Max)
Corporate Identity
Product Planning & Marketing
Intellectual Property Law
New Media
3D Max
Portfolio Development
Final negotiated project
Diploma Project & Traineeship
* Copywriting is an optional unit and students are pre-tested on their skills to be credited the module.



2 Years Full Time


  • Graduate in any discipline.
  • Portfolio preferred

International Opportunities:

  • Complete the last semester at Wigan & Leigh College, UK
  • Top-up the qualification at universities in the UK, USA, Canada & Australia.


  • Delhi
  • Mumbai
  • Bangalore
  • Kolkata
  • Hyderabad
  • Pune
  • Indore
  • Lucknow
  • Ahmedabad
  • Srinagar
  • Bhubaneshwar
  • Ranchi
  • Goa
  • Jaipur
  • Chennai


All units combine workshops, tutorials and projects and are assessed depending on the nature of the project. At the end of the semester, the units will also be assessed by time-bound assessment.

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