This stream has, over the years, proved to be one of the strongest successes of WLCI. Besides earning acclaim from the Industry, it has enabled the college to take a leading place in the field of business education in India.

The Marketing course provides comprehensive knowledge of the subject through coverage of relevant and contemporary issues. The focus is on sharpening analytical as well as decision-making skills. The course structure is dynamic and is reviewed regularly to strengthen existing courses and introduce new ones keeping the requirements of the business community in mind. The course structure includes case studies, simulations like MARKOPS, MARKSTRAT and a variety of individual and group learning projects that provide the participants with exposure to real world marketing conditions.

Course Aims

The Marketing programme is intended for the aspiring strategic marketeer. It is a demanding, intellectually satisfying and rigorous course which hones strategic marketing skills. It explores the use of operational levers to effectively implement a marketing strategy.

Special Features

• Unique Traineeship programme
• World-class faculty with strong Industry links
• Market relevant curriculum
• International exposure
• Strong corporate interaction

The programme offers the students contemporary subjects benchmarked with the best in the world, with inputs from core and visiting faculty. Each credit course involves a minimum of 100 hours of intensive work and study.

Career Opportunities

The curriculum aims at grooming students to become effective global managers by laying a strong academic foundation coupled with practical experience as apprentices in the industry. Students who successfully complete the course attain capabilities of synthesizing and integrating market information to make quick and appropriate marketing decisions. They are equipped to conduct market research, competitive analysis and environmental scanning for long-term strategic decisions. Students may choose to join the mid-level executive cadre of companies in the areas of Sales, Marketing, Business Development and Customer Care functions.

STAGE III

Level I	Level II
Consumer Behaviour Service Marketing Branding and Retailing in changing economic environment Marketing Research Sales Organization & Sales Strategy	International Marketing in changing economic environment Integrated Marketing Communication in changing economic order Customer Relationship Marketing Strategic Marketing Decision

Stage IV

Dissertation

FACTFILE

Eligibilty:

Bachelors Degree in any discipline.

International Opportunities:

• Complete the last semester at Wigan & Leigh College, UK
• Top-up the qualification at universities in the UK, USA, Canada & Australia.

Locations:

• Delhi
• Mumbai
• Bangalore
• Kolkata
• Hyderabad
• Pune
• Indore
• Lucknow
• Ahmedabad
• Srinagar
• Jammu
• Bhubaneshwar
• Ranchi
• Goa
• Jaipur
• Chennai

Assessment:

Each module will be assessed by an invigilated, time-bound assessment.