The evolution of Advertising, its integration into relationship-led interactive marketing communications culture and the expansion of new opportunities in media and information technology poses a great challenge to contemporary communication practices. This provides a stimulating area of study and professional skill development.

This course offers a unique specialized programme in key areas of advertising, public relations, direct interactive marketing and sales promotion. The course also explores the use of media including new technology applications. This is underpinned by an examination of key principles in marketing.

Course Aims

The course aims to equip students with skills that are required in a variety of positions in advertising, marketing, media, public relations as well as in-house functions in FMCG and B2B companies. The course also helps students learn strategies for business growth in the information age using new media marketing techniques and direct marketing.

Special Features

• Regular contact with advertising creatives
• Unique Traineeship opportunity
• An innovative interdisciplinary course
• Strong links with the Industry

Career Opportunities

Post Graduates from this course can expect to find excellent career prospects in the field of their choice. They begin their careers at middle level executive positions in Corporate Communications, Public Relations, Events, Media Planning, Advertising and Branding.

Year 1

Semester – 1	Semester – 2
Financial Accounting Fundamentals Business Mathematics Economics for Business Marketing Fundamentals Integrated Organization Principles Introduction to Computers and Business Communication	Planning and Marketing Information & Business Economics Analysis Accounting Fundamentals Human Resource Development in changing economic environment Resource & Value Chain

Year 2

Semester – 3	Semester – 4
Consumer Behaviour Advertising Retailing in changing economic environment Branding Strategy Campaign Strategy	Account Planning Integrated Marketing Communication in changing economic order Emerging trends in Global Communication Media Planning & Buying Project

FACTFILE

Eligibilty:

Bachelors Degree in any discipline

International Opportunities:

• Complete the last semester at Wigan & Leigh College, UK
• Top-up the qualification at universities in the UK, USA, Canada & Australia.

Locations:

• Delhi
• Mumbai
• Bangalore
• Kolkata
• Hyderabad
• Pune
• Indore
• Lucknow
• Ahmedabad
• Srinagar
• Bhubaneshwar
• Ranchi
• Goa
• Jaipur
• Chennai

Assessment:

Each module will be assessed by an invigilated, time-bound assessment.