The highly creative and demanding Advertising and Graphic Design Diploma is a combination of creativity, communication and business awareness.

The three year programme enables students to work as professionals in the advertising and design Industry. The integration of theory and practice within the programme aims to extend students’ imaginative, intellectual and analytical capabilities, where ideas are exchanged and developed through workshops, and practical live projects.

The School has strong links with the Industry and non-government organizations. A pilot project – ‘W Design Communications’ – has been initiated, which takes on Advertising & Design consultancies.

Course Aims

The programme develops students’ conceptual thinking process. This prepares the student to function successfully in the global communication industry and create “Big ideas”. It aims to develop ideation skills & software applications. Students are expected to be passionate and highly motivated.

Special Features

• Live projects and Industry links
• Focus on creative experimentation
• Comprehensive course structure
• Subject specialist faculty
• Traineeship and Industry internship
• Opportunity to pursue the final semester in UK.
• One year top up to Bachelors’ Degree in UK

Career Opportunities

Students can choose from professional career options in visual communication, advertising, new media, web, architectural design, print, packaging, publishing, scripting TV ad films, copywriting, interactive multimedia, media production houses, (computer graphics), exhibition and retail design. Students can eventually reach positions such as Creative Director, Art Director, and Graphic Designer, Illustrators, Animators, Photographers. Recent Graduates have taken senior positions as Art Directors in leading advertising agencies in India, UK, Australia and US.

Year 1

Semester – 1	Semester – 2
Design Principles (Basic Design) Drawing Development Design Methods Art & Design Exploration Art & Design Application Art & Design Realization Computer Applications in Design Historical and Contextual Referencing Typographic skills Corporate Identity Photography Business Practice	Idea Generation Historical & Contextual Referencing Professional Studies Computer Applications in Design Ideas in Context Advertising Campaign Copywriting for Advertising (optional) Drawing Techniques & Approaches Typographic Skills Image Manipulation Applications Editorial Design Packaging Business Practice Production Photography Final Project

Year 2

Semester – 3	Semester – 4
Historical & Contextual Referencing Idea Generation Computer Applications in Design Multimedia & Web Authoring Corporate Identity Critical Study Ideas in Context Drawing Techniques & Approaches Image Manipulation Applications Copywriting for Advertising Typographic Skills Design Craft Skills Packaging Business Practice Photography	Idea Generation Critical Study Ideas in Context Advertising Campaign Copywriting for Advertising Multimedia and Web Authoring Drawing Techniques & Approaches Advanced Typographic Design Image Manipulation Applications Animation Techniques (3D Max) Business Practice Editorial Design Historical & Contextual Referencing Corporate Identity Professional Studies Final Project Internships

Year 3

Semester – 5	Semester – 6
Idea Generation Copywriting for Advertising Ideas in Context Advertising Campaign TVC Drawing Techniques & Approaches Advanced Typographic Design Editorial Design Corporate Identity Packaging Animation Techniques (3D Max) Business Practice Professional Studies	Industry Diploma Project with Traineeship Portfolio development * Copy writing is an optional unit and students are pre-tested on their skills to be credited the module.

FACTFILE

Duration:

3 Years Full Time

Eligibilty:

• 10+2/HSC in any discipline
• Portfolio preferred

Options:

Pursue one-year top-up programme in UK after completion of 2 years in India, which leads to a Bachelors’ Degree For details refer to Bachelors’ Degree Course

International Opportunities:

• Complete the last semester at Wigan & Leigh College, UK
• Top-up the qualification at universities in the UK, USA, Canada & Australia.

Locations:

• Delhi
• Mumbai
• Bangalore
• Kolkata
• Hyderabad
• Pune
• Indore
• Lucknow
• Ahmedabad
• Srinagar
• Bhubaneshwar
• Ranchi
• Goa
• Jaipur
• Chennai

Assessment:

All units combine workshops, tutorials and projects and are assessed depending on the nature of the project. At the end of the semester, the units will also be assessed by time-bound assessment.